SILVER GEN COMMUNITY
What is the Silver Gen Community?
The Silver Gen Community is an online community of Thai consumers aged 55+ designed for gathering fast, actionable feedback. Brands can use it to validate product ideas, test concepts, and refine communication messages—so decisions are made with real senior consumer insight before going to market.
Why Silver Gen via the INTAGE panel network?
With a nationwide panel network in Thailand (approximately 1.6 million panelists) and an active Silver Gen base of 6,500+ members, you can reach the right senior audiences more efficiently—reducing recruitment time and enabling consistent online research delivery.
Silver Gen Panelists by Gender
Female
panelists
1000
Male
panelists
1000
Silver Gen Community
Create an engaging community hub for Thailand's silver generation, uniting those with shared interests or those seeking companionship for meaningful conversations. This platform will not only foster connection and engagement among its members but also serve as an agile testing ground for new products and concepts, ensuring rapid feedback and iteration.
Typical timeline & deliverables
Most projects can be completed in around two weeks: the first week focuses on data collection, and the second week is dedicated to analysis and reporting. This approach helps teams move faster while maintaining reliable research quality.
Cost-Efficient Research Solutions
Leveraging our proprietary panel and community, we offer direct access to targeted respondents, significantly reducing data collection costs. Our in-house team further ensures reasonable investment by eliminating the need for external outsourcing.