SILVER GEN COMMUNITY

Why sliver gen via Intage panel?

The Intage Group Pane encompasses a network of about 1.6 million Thai panelists, including over 6,500 active Silver Gen participants, all engaging through online channels.

Silver Gen Panelists by Gender

Female

panelists
1000

Male

panelists
1000
Silver Gen Panelists by Region
Silver Gen Panelists by Region
Silver Gen Community

Silver Gen Community

Create an engaging community hub for Thailand's silver generation, uniting those with shared interests or those seeking companionship for meaningful conversations. This platform will not only foster connection and engagement among its members but also serve as an agile testing ground for new products and concepts, ensuring rapid feedback and iteration.
Effective Turnaround Time

Effective Turnaround Time

Our streamlined process delivers results within a two-week timeframe: one week dedicated to data collection from the silver generation and another for analysis and report generation. Within this period, you receive high-quality data to effectively validate your hypotheses.
Cost-Efficient Research Solutions

Cost-Efficient Research Solutions

Leveraging our proprietary panel and community, we offer direct access to targeted respondents, significantly reducing data collection costs. Our in-house team further ensures reasonable investment by eliminating the need for external outsourcing.

Implications for Marketers

Segment-Specific Marketing

Marketers should tailor their strategies to cater to the unique preferences and values of each silver generation segment. This includes crafting messages, products, and services that resonate with the specific lifestyle choices and priorities of each group.

Digital Adaptation and Traditional Outreach

Recognizing the variation in technology adoption, marketers should adopt a multi-channel approach, combining digital engagement for tech-savvy segments and traditional media for those less inclined toward technology.

Financial Solutions and Independence

Products and services that offer financial security, promote independence, and alleviate concerns about being a financial burden to family members are likely to be well-received. Marketers should highlight these aspects in their offerings to appeal to the common concern for financial stability among the silver generation.

Cross-Cultural Consideration

Given the cross-cultural similarities observed between Thailand and Japan, marketers should explore opportunities to develop and promote products and services that resonate with the values and preferences of seniors in different countries, potentially expanding their market reach.

For more information of INTAGE Thailand